Customer Testimonials

William C. Landrover Freelander 2. Autotrader 5 star review. 11/2018

Professional and personal from a local car dealership who really made an effort to accommodate me at short notice

Adrian L. Ford Kuga. Google 5 star review. 11/2018

Recently bought a Ford Kuga from Incentive Cars. The guys were a pleasure to deal with, very helpful and friendly, they couldn't do enough for you. Would recommend Incentive Cars to anyone.

Emma B. Audi TT. 5 star Autotrader review. 11/2018

I bought an Audi from incentive cars, the guys were so helpful and answered all my questions. Can’t fault any part of the experience - I really recommend this dealer all but especially to people who don’t know much about cars - they are honest and truthfully about what the cars. Great service, love the car A+++++++++

Karen N. 5 star google review. 11/2018

Very friendly, very helpful, technical guys

Chris T. Mercedes C220 AMG Sport. FB recommendation. 11/2018

Enjoyable experience. left alone to view the car and discuss with my "expert". Good coffee and test drive and happy to do a deal. Exceptional. Thank you Adam. I will be recommending you. already have !"

Ricky P. BMW X6. 5 star autotrader review. 11/2018

Gave me a good price for my part ex Very helpful and professional dealers Would reccommend to others. Lots of high end cars at very good prices.

Neil B. Audi TTC. 5 star google review. 11/2018

Excellent, urgent and professional organisation - highly recommended

Pete W. BMW Z4. 5 Star google review. 11/2018

Been looking for the right Z4 for over a year; delighted to find it so close to home; 5 years old in lovely condition with only 20K on the clock.; once decision made was able to drive away in under an hour. Plenty of time to look over car, test drive and raise questions. Thank you Incentive cars.


Incentive Cars are an absolute pleasure to deal with. I came across them via a vehicle advertised on autotrader. I live around 100 miles from Incentive so I required honest information over the phone regarding the vehicle and got just that, they were professional, welcoming, friendly and not your typical car sales men! I travelled up the following day, the car was immaculately presented and nothing was too much trouble. It was a pleasure to buy my vehicle from them and the service was exceptional. I would have no hesitation in recommending them, you won’t be disappointed. Many Thanks Adam & Matt.

Donna L. BMW 1 series. 5 star autotrader review. 10/2018

Adam and Matt at Incentive cars have been such a pleasure to deal with, they are so welcoming and helpful, and made the whole experience hassle free, the car is exactly what I wanted and will definitely be back again. Amazing effort from these guys, and would recommend them to anyone.

Iona B. Nissan X-Trail. 5 star google review & Fb recommendation. 10/2018

Fantastic service, really relaxed and friendly. Gave me loads of help to take the headache out of finding my new car. Very efficient and drove away the next day in my lovely new vehicle. Matt was really knowledgeable and Dave was great at making coffee 👍👍👍👍 I'd recommend these guys to anyone, especially if you're not used to buying a car on your own. No pressure, no hassle and they didn't make me feel stupid for asking loads of questions!!! Absolutely tip top. 5stars without a doubt.

Hema D. Mini Paceman. 5 star google review. 10/2018.

Incentive Cars are an absolute pleasure to deal with. I came across them on autotrader and visited them unplanned. They were professional, welcoming, friendly and not your typical car sales men! There was no pressure to buy, the car was immaculately presented and nothing was too much trouble. It was a pleasure to buy my car from them, the service really was exceptional. I would have no hesitation in recommending them, you won’t be disappointed. Thanks Matt and Adam!

Barry P. Land Rover discovery. 5 star google review. 10/2018

Proper customer service, they even call you back when they say they will very pleased with the service I got from them, my vehicle was part ex'd with no fuss to me and was out the door with my new car once all the documents were signed, even got a decent cup of tea :) Thanx

Jay N. Land Rover Discovery. 5 Star Google review. 09/2018

Great car and service from these guys. Honest, friendly and made the process of trading in and getting private plates moved over all a breeze

Andy R. Buyer of several cars. FB review. 09/2018

"Anyone looking for a car. With exceptional service and aftercare, you could say they broke the mould. I have experienced this service. Can not recommend highly enough."

Larry S. Audi A3. Autotrader 5 star review & FB recommendation. 09/2018

Brilliant Company
I was struggling getting a car sorted with some other company’s and came across incentive and They have been brilliant and sorted everything out within hours I’m now in my new motor and will definitely be going back there when it’s to upgrade

Sham A. Renault Megane. Google 5 star review. 09/2018

My partner stumbled across incentive and what a pleasant surprise it turned out to be, from the very first call with Adam to finalising the deal with Matthew it was a joy doing business. My partner and I were instantly drawn to the professionalism, expertise and friendliness. Overall we would not hesitate to recommend incentive to friends and family. We look forward to buying from you again. P.S. Adam makes a delicious coffee 😋 thank you guys!

James W. Land Rover Freelander2. Google 5 star review. 08/2018

Recently bought a freelander from incentive cars.what a fantastic experience from start to finish.very professional and welcoming and any aftercare that we have needed has been outstanding ......we love our new car many thanks

Sandra W. Mini Countryman. Google 5 star review. 08/2018

Bought my Mini countryman a week ago from Incentive cars we found them on the internet. Went along with my husband. What a pleasant surprise. Situated just outside of Romsley lovely area. We were welcomed by two lovely guys Matt and Adam. Made us feel very comfortable. Took us for a test drive round the area. This is a car sales you must go and visit. Only a small place ran by these two lovely guys. I did buy the car the same day and bought it home. They did everything for me and part exchanged my old car. Can’t recommend them enough. I have been back since to have my number plate changed still the same friendly place. Would highly recommend Incentive cars. Just pop along and have a look Thanks Matt and Adam.

Chris C. Alfa Romeo GT. Autotrader 4 Star review. 08/2018

The 2 gents running the showroom were both absolutely customer friendly and really helpful the process was simple and quick and the description was honest which was refreshing well worth a look here

Jane C. Mercedes SLK. Autotrader 5 star review. 08/2018

Very professional, pro-active service. The car was exactly as advertised and the company could not have been more helpful. Great purchase and am very pleased.

G Williams. Jaguar XF. Google & FB 5 star review. 08/2018

Good guys to deal with. Very happy with the transaction, excellent communication, would recommend and would not hesitate to use again. On the down side I was not offered a doughnut

Graham W. Kia Sportage. Google 5 star review. 08/2018

I can't speak highly enough. I found them through Autotrader and had never bought from them before, so I expected a slick suited salesman when I arrived, but nothing could be further from the truth. The service was excellent, and they didn't even try to sell me the car, they're all turned out in a way that they sell themselves. Changed my impression of used car dealers and I'll definitely be buying from them again. Excellent.

C McCann. BMW 3 series. Facebook 5 star review. 08/2018

We had a really great experience with Adam and Matthew, they were very friendly and professional throughout. Very fair with their pricing on my part exchange and also the vehicle I purchased,I could not be happier with the vehicle and my overall experience. I would happily do business with them again. Thanks, Conor.

Julie S. 5 Star Google review. 07/2018

Very helpful and great cars will use again.

Steve J. Audi Q5. 5 star Autotrader review. 07/2018

A fantastic service provided by Incentive Cars, throughout the whole process of buying my car. Five star organisation.......highly recommended!


Bought a Volvo XC60 R design AWD from Incentive Cars last week after seeing it on Autotrader. Great friendly service. Very efficient. A really great experience. How it should be! No pushy sales techniques, no gimmicks. Really nice guys to deal with. Early days, but absolutely love the car. It was presented well in lovely condition. Full marks!


Adam was very helpful when l purchased our Jaguar. They are very friendly and helpful.

Kevin C. Kia sportage. 5 star Google review. 06/2018

We brought a very smart looking Kia Sportage from incentive cars . The guys were very helpful arranging for the fitting of a tow bar for me prior to collection which I was very grateful as we were going on holiday the next day. Had to give the guys a call a couple of days later due to a noisy rattle developed at the bottom of the engine They asked me to bring the car back which I did the next day and in less than 24 hrs I had call to say the car was ready to collect . It turned out to be the air condition unit which was replaced no problem. So well done guys very good after sales service. We would have no worries doing business with you again. Thanks guys Kev & Elaine Clark.

Brett E. Jaguar XF. Google 5 star review. 06/2018

Fantastic service, quality cars, Adam and Matt were more than helpful, even arranged changing the plates, nothing was too much trouble, they gave honest and friendly advice with no hard sell. Would thoroughly recommend buying a car from Incentive Cars Limited Most excellent!

Ryan F. BMW 330. Facebook review. 05/2018

Thanks to Adam and Matt at incentive cars, for my new BMW, great service from start to finish, nice to see people take pride in their business, this is reflected in the cars they sell, would recommend highly.

Ryan F. BMW 330i. AUTOTRADER 5 STAR REVIEW. 05/2018

Very professional setup 5*
Great guys to deal with from start to finish, what buying a second hand car should be like!

Keith L. Peugeot 3008. AUTOTRADER 5 star REVIEW. 05/2018

Helpful and friendly staff, good show room, very clean and tidy, also tidy workshop, would recommend to any one.

Keith S. Audi Q7. Google 5 star review. 05/2018

We purchased our Audi over a week ago from Incentive cars. We visited the showroom & were greeted with a warm welcome from both Adam & Matt. We were left alone to have a look at the car. We then had a test drive with Adam. No pushy sales at all from this company. We fell in love with the car & ended up purchasing it. We were also offered hot drinks. We were really made to feel welcome. The purchase went through smoothly. We reccommend anyone looking for a car to visit Incentive Cars. Top quality cars sold here. The car we purchased had everything we wanted in it at the right price. Top service provided. Thank you once again to Adam & Matt. We hope to do business with you again in a few years time.

Chris I. Freelander2. Autotrader review. 04/2018

Very welcoming and very professional. Greeted with a cup of tea and a very good jam donut. My new car had been kept in pristine condition under a dust sheet and was all ready to go.

Lesley P. MB SLK. Autotrader review. 04/2018

Was a pleasure to deal with this Organisation. I was very impressed by their knowledge and their professional approach.

Viorel. Audi A8L. Lydney. 04/2017

" bought an Audi A8L today and I am very happy and impressed that there are people who help and leave the customers satisfied. Thank you Matthew and your team.

Jeff. BMW 330d. From Autotrader review. 04/2017

Top garage. The Bmw was very well presented, and Matthew and Dave were very easy to deal with.

Elizabeth. MB E280. From Autotrader review. 05/2017

Pleasant, efficient, well presented. Dave was very pleasant and helpful and the car was extremely well presented and looked as good as the comprehensive photos appeared on the website.

Zoltan. Audi Allroad. From Autotrader review. 06/2017

Absolutely great! - Professional! Friendly!

Tony. Volvo XC60. From Autotrader review. 06/2017

Hidden jem - Never thought buying a car could be so pleasurable, both Matthew & Dave could not have been more helpful and done anymore for me, both very experienced and I think I have found an honest car dealer, would definitely recommend.

Herman. Volvo S40. From Autotrader review. 06/2017

Comfortable - From my first phone call inquiry to the completion of the purchase was a very professional service.

Barri. Audi Q5. From Autotrader review. 07/2017

From start to finish Incentive Cars took care of everything. They were extremely helpful. And I would definitely recommend them to other prospective buyers.

Jason H. Skoda Yeti. From Autotrader review. 07/2017

Great cars and great guys running it - Great company that are very easy to deal with. I would recommend them to anybody.

Johnnie H. Audi Q5. From Autotrader review. 07/2017

Buy with confidence - I found this company very professional from start to finish. There was no pressure to buy whatsoever, they took care of all my needs even down to transferring my personal registration plates. I would recommend Incentive cars to anyone who requires a top class hassle free car, thanks for all your help.

Rob J. Skoda Octavia. From Autotrader review. 07/2017

First class service - I would highly recommend Incentive Cars. Friendly, supportive and professional throughout. Extremely knowledgeable and went the extra mile to ensure a great service. I'm extremely pleased with my new car. Looks great and runs fantastically, it's also safe for my family. Thank you!

Mike B. Mercedes S350cdi. From Autotrader review. 08/2017

Fantastic Dealer - Buy with confidence - From the initial telephone call the service was great. Very helpful throughout the whole process. We had to get a train from London to collect the car and Mathew offered and then collected us from the local train station when we arrived. Great car, great service, great guy, I would not hesitate to recommend Incentive Cars to anyone.

Stephen W. Jaguar XF. From Autotrader review. 08/2017

Brilliant customer service - I only went window shopping and came away with a beautiful Jaguar XF. I blame my daughter Kate... "go on Dad" she said repeatedly during the test drive! Very professional, friendly service with advice where and when required. All credit to Matthew who guided me flawlessly through the purchase and retained that all important personal touch. Thank you and I wish you all the best.

Paul B. MB SLK. From Autotrader review. 08/2017

Very good and very satisfying - Bought my very nice car from incentive and the car was has they had advertised. Saw it in the morning and drove it away in the afternoon. The car was spotless looked amazing, very well presented. Did have one problem, it was a rubbing noise from the front when I eventually got to open her up a bit. Phoned Matt as soon as I could on the day I bought it. I told him about the sound and immediately said it could be the tyres. At which he arranged for them to be changed at a local tyre sales and they were changed within a few days. Car now sounds brill. Would recommend Incentive cars and will definitely be going back if and when I decide to change my car.

Ryan K. BMW Z4. From Autotrader review. 08/2017

Great service overall - Bought a BMW Z4 that was in great condition and looked after very well. Everything went smooth and I was happy with the service. 5 stars.

Mindaugas L. BMW 320i. From Autotrader review. 09/2017

The place to buy your next car - Brilliant service, brilliant car. Highly recommended. Thanks guys.

Frank M. Porsche Panamera. From Autotrader review. 09/2017

Good experience - I found the whole buying experience stress free. The people at Incentive are very genuine. I would buy again from them .

Neil F. Range Rover Sport. From Autotrader review. 10/2017

I recently purchased a Range Rover Sport from Incentive Cars and was reasonably happy with the deal made. Shortly after purchase I had a significant and unexpected problem with the car, the team at Incentive Cars were as surprised as me with the issue and quickly helped resolve. From my experience with Incentive cars, and I have purchased many cars from lots of different garages, I rate them very highly and would definitely visit them again in the future.

Paul M. Ford S Max Sport Titanium. From Autotrader review. 10/2017

Very professional and friendly, genuine business - Very helpful and genuine team. No sales pressure and very informative. Would buy from them again as the whole process was simple and straightforward. Car was accurately described with comprehensive paperwork.

Adam S. Mercedes E220 Sport. From Autotrader review. 10/2017

What main dealer service should be - From the moment I walked in to the moment I took delivery nothing was too much trouble. All the cars had been presented to the highest of standards. Having picked the car I wanted after a few test drives all my questions where answered and finance arranged in a seamless manner. Many a main dealer could learn how to treat customers from the guys at Incentive Cars. Fully recommended.

Glynne H. BMW 330d SE Highline. From Autotrader review. 10/2017

Professional and fuss free - On arrival I was greeted very warmly, was made a cup of coffee, shown around the showroom and then taken on a test drive in the BMW 330d se highline that had been advertised on autotrader. Every description of the car on line was accurate so I bought the car! I travelled a 300 mile trip, well worth the effort.

Rob C. Audi A4 Technik SE quattro. From Google review. 10/2017

This is a fabulous place to go to for a used car. Matthew is excellent to deal with and makes the whole buying process trouble free. I have no hesitation in recommending to anyone. Definitely 5 Star service.

Robert C. Audi A4. From Autotrader review. 10/2017

If Carlsberg did used car sales. . . . . . .they would want it to be like this! I found Incentive Cars by chance (it is well hidden). How lucky was I? Matthew is a pleasure to deal with as he is helpful without using any of the cliches or pressure you may associate with car sales. He is passionate about cars and Customer Service, in equal measures. The cars are better than your average examples and are prepared for sale, both inside and out, to a very high standard. I was given a test drive and then time to make my decision, which was important to me. Pricing appears fair to me and I am delighted with my new car. I will recommend Incentive Cars to all my friends & family and will not hesitate to return when looking to replace my own car.

Paul A. Volvo V40. From Autotrader review. 10/2017

Very Professional, no pressure to buy, helpful - Absolutely tremendous !! Couldn't have asked for a better experience. Very professional, no pressure approach, so very helpful, really pleasant ans polite. They did all the paperwork, popped back the next day and picked up my car !! I would recommend Incentive Cars to all, we will return in the future. Thank you kindly.

Jayne G. Mini convertible. From Autotrader review. 11/2017

Positive service - great value - Having phoned in advance we visited Incentive Cars last week and purchased a fab Mini Convertible. A great car at a good price. Great service from a friendly company. Will certainly consider them in the future and would recommend to others.

Chloe I. Mitsubishi ASX. From Facebook review. 11/2017

Can’t recommend Matthew at incentive cars highly enough. He was so helpful in helping us purchase our Mitsubishi ASX. It was a car I had wanted for a long time and having owned it for a couple of weeks now, I am over the moon with it. It’s a gorgeous car and everything is as described in the sale. No problems at all.
Mathew came in on his day off, let us take as long as we needed (including letting us feed and change our newborn in his office!) and made the whole process a piece of cake. He was a lovely chap and so helpful.
Absolutely fantastic service. 5*

Sue D. Audi Q5. From Autotrader 5 star review. 12/2017

New car - This has been my 4th car I have purchased through incentive cars, and on every occasion Matthew has been great, he isn't there just for the sale and you always get a fair price and a fair deal ( if you are trading in ), 1 thing if you do visit during the winter months wear a hat as it's very cold x

Richard P. Skoda Superb. From Autotrader 5 star review. 12/2017

Excellent - Excellent service, knowledgable and very personable, would highly recommend.

Dean C. BMW 320d. From Autotrader 5 star review. 12/2017

Pleasure to buy a car from incentive - Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service.

Dean C. BMW 320d. From Autotrader 5 star review. 12/2017

Pleasure to buy a car from incentive - Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service.

Mark M. Audi A4 Avant. From Autotrader 5 star review. 01/2018

Perfect dealer and sales - If you're looking for a perfect place to buy a car, look no further. I haven't got a single bad thing to say. Very friendly and made to feel at ease with no pressure to make a purchase. The car was nothing less than how it was described on autotrader. Would recommend anyone to buy a car from here.

Ian M. Audi A4 Cabriolet. From Autotrader 5 star review. 01/2018

Genuine garage with integrity and honesty - Very pleasurable experience, no pressure sales,very knowledgeable and the staff fill you with confidence. Would definitely recommend them and will look to return to them when my wife's car needs replacing.

Mark M. Audi A4 Avant. From Facebook 5 star review. 01/2018

Brilliant car sales, if you want a perfect place to buy a car, look no further. Matthew and Dave are very welcoming and quickly make you feel at ease and under no pressure to buy from them.
I turned up without any prior notice to them, the car I was looking to buy was parked behind 3 other cars. Without any trouble they were moved so I could have a good look and test drive of the vehicle. There is a good chance that I’ll be back in the future to do more business with them, I’ve been that impressed.

David H. Nissan 350Z. From Facebook 5 star review. 01/2018

The garage is immaculate and very well presented. The guys there are friendly & helpful. Overall a very good experience.

Richard P. From Google and Facebook 5 star review. 02/2018

Can’t rate the guys at Incentive Cars highly enough - They were not only friendly but willing to give me honest and helpful advice and at no benefit to them, something I’ve never experienced at a garage before!
Thanks so much for the great service, I would recommend them without hesitation and will definitely be dealing with them again 100%

Mark T. Audi A5 TFSI. From Autotrader 5 star review. 02/2018

A5 purchase - I've worked in motor trade 30+ years, hate dealing with car sales but can honestly say these guys know how to treat customers. Great friendly and knowledgeable, was a pleasure buy car from them.

Gill B. Mazda MX5. From Autotrader 5 star review. 02/2018

An enjoyable and hassle-free transaction - Friendly, helpful,- I couldn't fault the Incentive Cars team,- and the car is all I could have have hoped for too!

Gavin G. Mercedes E250. From Facebook, Google and Autotrader 5 star review. 02/2018

Highly Recommend Incentive Cars - I purchased my Mercedes e250 through the guys at Incentive cars and initially dealt with Adam over the phone. I found him to be very honest and worked hard to give me a fair price for the part exchange of my BMW. Aswell as this, he assured me that the new car would have a service and new MOT on arrival. After this I spoke with Matt, who seemed equally as good and I paid a small deposit to secure the car. When I arrived a few days later I was very pleased with the service the guys gave, they were both really professional, honest, friendly and knowlegable about their cars (they let my wife look around another of their cars in the show room and offered a test drive). There was a nice play area in the show room to keep the kids entertained and the owner Matt, literally went that extra mile to make sure everything ran smoothly!!! All in all, I was very happy and would return to Incentive Cars.

KD Danjaul. Jaguar XF. From Facebook 5 star review. 02/2018

Great bunch of guys, made the car buying experience seem effortless and in areas of problems they were very helpful. Highly recommended.

Terry P. Astra GTC. From Autotrader 5 star review. 04/2018

Superb dealer - From the 1st point of contact with Adam and Matt. Nothing was to much trouble. I've lived in the area for 50 years and didn't know they where there, if I had I would of brought all my previous vehicles from them.
Great blokes. Great cars at a great price. Nothing is to much trouble. Will use again and again now I know.

Paul B. Audi Q5. From Autotrader 5 star review. 04/2018

Fantastic service - Professional, polite, honest and nice guys to do business with. Would highly recommend