Customer Testimonials


Oliver N. Google Review. 12/2019

Great guys to deal with, honest people who offer genuine cars and a good service as part of the deal. I am always a little dubious when to comes to second hand cars but it helps when you have a genuine individual to talk to. Communication by e mail, phone and text was great, all requests dealt with promptly.




Gavin M. Google review. 11/2019

Purchased an Audi Q3 a week ago and I am over the moon with it . Spotted the vehicle on auto trader and called the guys up at incentive cars . From the phone call all throughout the purchasing I can not fault anything. Genuine friendly service. Test drove the vehicle which was as exactly described on the advert and did not hesitate to buy. Definitely a garage I will be looking at in the future if I ever decide to upgrade. Thanks again guys



John F. Autotrader review. 11/2019

Incentive Cars, straightforward and honest!
I found Incentive to be friendly, open and honest. The price they were asking gave good value for money. I'll be seeing them next year to sort another family car replacement.




Stephen J. Google review. 11/2019

I was recommended to visit this dealership by a friend, and so glad I did. I can highly recommend these guys, 5 stars service




Alan M. Autotrader Review. 10/2019

Very good, friendly service. Good to deal with such people!




Tristan A. Facebook recommendation. 10/2019

Excellent company would definitely deal with again... found car Saturday and drove away the following Monday...nice friendly staff




Nigel W. Autotrader review. 10/2019

Excellent Car Purchase Experience.
Delighted with my car purchase, excellent buying experience from start to finish with Incentive Cars. No pressure to buy, very relaxed, welcoming and friendly. Knowledgeable and very professional ,excellent customer service making sure that everything was completed with a minimum of fuss. I have no hesitation in recommending Incentive Cars to anyone in the market as they source quality, great specification and well presented vehicles.



Ben C. Google and Autotrader. 10/2019

Great service by the team from start to finish in particular Matthew, a really honest and trustworthy bunch who gave me the confidence to make the trip from London to come and see the car. Safe to say everything was as described and I drove back very pleased in my new motor. Despite being a few hours away from where I live I wouldn't hesistate to use them again next time I'm on the look. Top work!



Colin W. Autotrader. 10/2019

Nice honest salesmen helpfully and polite delivered the car as promised




Peter D. Google. 10/2019

Purchased a car today - exactly as described on the internet advert. Fantastic customer service from Andy and his team.. would most certainly recommend!




Jo H. Google & Autotrader. 09/2019

Google - Another great experience of buying a car from Incentive Cars. Would definitely recommend having purchased 3 cars from them.
AT - Incentive Cars provide excellent service everytime I buy a car from them.




Marg Y. Autotrader 5 star review. 09/2019

An accurate description of the Vehicle was given. The Car Dealers were very helpful and accommodating. We are extremely pleased with the vehicle and definitely would use these Car Dealers again when we decide to change our vehicle again. Very professional, friendly, polite, helpful and the vehicle was in top class condition. We could not ask for more.



Lucy G. Autotrader 5 star review. 09/2019

Professional and courteous team. Clearly looked after their cars.




Lance Deek. Google 5 star review. 09/2019

It's time to leave a review I looked on line for a car and came across insentive cars found a Mercedes C250 AMG that they had so phoned incentive cars to enquire about the car spoke to Adam about the car he described the car to me Over the phone so I left a deposit to secure the car I caught a train up to Birmingham where they are Based Adam was so kind to meet me at the station in the Mercedes I was about to Buy I Drove the Car Back to there place Car was as Described by Adam Mint Condition and what a Lovely Drive it was. Adam and his Team were Great and Welcoming No Pressure Sales like Some Garages that I have Bought From In The Past i Would Not Hesitate in Recommending any one wanting a car to Go and Buy a car From insentive cars Very Professional Oufit I Have Had The Car now since May and Have Not Had any Problems with it Still Drives Beautiful as From The Day I Bought it I Would Definitely Go and Buy Another Car From Them Many Thanks Insentive Cars



Darren Moss. Website. 09/2019

Awesome car. Excellent guys to deal with, thoroughly recommend.




Darren T. Autotrader. 09/2019

Very helpful and not pushy one bit answered every question asked would definitely by from again



Lynda B. Kia Sportage. Autotrader 5 Star review. 09/2019

4th car with Incentive, wouldn’t go anywhere else xx



Sam and David Morris. 09/2019

The VW UP! We purchased yesterday was exactly as advertised. Staff are professional, honest and very welcoming. We would highly recommend Incentive Cars



Mark Stanley. VW Tiguan. Google 5 star review and FB recomme

Google - These chaps are just brilliant, polite professional and pleasure to deal with.
FB - Very professional, a pleasure to deal with.



Claire B. Mini. Facebook & Autotrader 5 star review. 08/2019

Facebook recommendation - Bought my car from them a couple of weeks ago, absolutely fantastic service. Very polite and genuine people. Car was presented immaculately and nothing was too much trouble for them. Will definitely be recommending them to others.
Autotrader - Very helpful & genuine people, would definitely recommend and will use again should I be looking for a new car.


Ian Macdonnell. Audi TT. Google 5 star review. 07/2019

I was intending to wait a while before giving a review but decided I couldn't wait to express my delight at our car purchase. My wife and I absolutely love the Audi TT. The whole buying experience with Incentive Cars was a pleasure, as at no point did we ever feel pressurised or uncomfortable whilst making our decision. Both Adam and Matt were so welcoming and friendly with undoubted knowledge and a true professionalism. A breath of fresh air these days, they certainly put the customer first. If we are in the hunt for another used car in the future, you can be assured that Incentive Cars will be top of our list of places to look and have no hesitation in recommending them to others to do likewise. We feel confident you'll not be disappointed. Many thanks, Ian & Lisa


Richard Law. Volvo XC60 & V40. Google & Autotrader 5 star re

Google - Excellent service from a friendly and knowledgeable sales team. Their whole approach is first class. The vehicles are as described, very reasonably priced and presented in a relaxed surroundings. Absolutely nothing is too much effort for the team. Went to buy one car and came away with two!
Autotrader - Absolutely first class dealer
Very friendly, honest and informative staff. Cars exactly as described and a hassle free, relaxed and speedy service. I went to buy one car and came away with two!


Stewart Graham. Honda CRV. Google 5 star review. 07/2019

these guys where so polite and helpful , I would highly recommend anyone looking for a vehicle to pop in an see them . I purchased a vehicle an they sorted everything out while I was there ... definitely highly recommended



Stewart G. Honda CRV. Autotrader 5 star review. 07/2019

I bought an Honda CR-V lovey car well presented.
Highly recommended ,These guys were so helpful an polite I would definitely buy my next car from them



Stephen H. Vauxhall Insignia. Autotrader 5 star review. 06/2

Very professional and no hard sell . Car was ready to drive away that day and good price given for trade in of old car.



Howard Allen. Mercedes C200. Google 5 star review. 06/2019

The car was as described and we had a very friendly welcome when we went to view it. There was no heavy sales pitch, just helpful attention throughout the viewing, test drive and subsequent discussion. We were given a fair price for the trade-in and they explained how they had arrived at the figure. All of the transfer documents and car tax for both cars was carried out by them so no hassle at all. I was delighted with the car and the service we received and four weeks later I have not found any issues with the car at all. This is a quality team selling quality cars at fair prices and I would definitely go back to them again. A real pleasure to do business with them.


Divya Divakaran. Mini Cooper SD. Website 5 star review. 06/2

Just took my mini home yesterday and I am absolutely in love with it. An exceptional dealership, with extremely friendly and warm staff that took their time to explain all the extras and things to me patiently! Highly recommend!



Robin R. Mini Cooper S. Autotrader 5 star review. 06/2019

I have just bought a mini cooper s from incentive cars, customer service was first class right from the start. If you are thinking of buying a quality car it is worth paying them a visit regards Robin 👍



Howard A. Mercedes C200. Google 5 star review. 05/2019

Autotrader - Great cars, great prices and excellent service. Friendly, relaxed and professional from start to finish. They are very helpful and honest but not at all pushy. They have excellent cars that they look after well and the cars sell themselves. I would definitely go back to them for another car in due course.
Facebook recommendation - I found a car that I was looking for on their website and from the first call to them to the wave goodbye as I drove off in my 'new' car, everything was good. The car was as described, I was able to look around it and test drive it at my leisure, any questions asked were answered honestly and there was no pushy sales, either to sell the car or to take up finance etc. They gave me a fair price for my trade-in and explained why it was not top book price. When it came to collect the car, everything was ready and the road tax for both my old car and the new car were sorted out by them. I would definitely buy from them again. Five stars.


Anne Marie Pegg. Volvo XC60. Google 5 star review. 05/2019

I have waited to write this review, just in case anything went wrong with the car. But no the car is as wonderful as the whole buying process was.I was a little apprehensive to start with as I was buying the car for my husband, We were met by a friendly welcome and nothing was too much effort for them. We felt right at home. They couldn’t do enough for us and no pushy sales and no sales rubbish, they let the car sell itself. It was great to meet you all and I have no issue in recommending you to anyone.


Amanda Marsh. Volvo XC90. Google review and Autotrader revie

Google - FANTASTIC. THIS IS ONE OF THE BEST CAR DEALERS WE HAVE BROUGHT FROM. DON'T GO ANYWHERE ELSE TRY HERE FIRST YOU WON'T BE DISAPPOINTED. THANKYOU TO THE WHOLE TEAM YOU ARE FANTASTIC FROM START TO FINISH. NOTHING TO MUCH TROUBLE. SO THANKYOU INCENTIVE CARS
Autotrader - Very friendly and very helpful. Nothing was to much. Well recomended


David P. BMW 320 GT. Google 5 star review. 05/2019

I always try to leave a review a while after a purchase. It was a month ago that I bought my car, a BMW 3 Series GT from Incentive Cars. I can say that the whole experience was one of the most pleasurable second hand car buy’s I’ve ever had. The guys were great even though I was Umming and Arring for a week, they stuck with me. The car was pristine when I bought it and as I had previous issues with previous cars that I bought from other dealers I had my BMW specialist check the car over, he said it was one of the best looked after examples of it’s age he has seen and all the work that Incentive has done prior to sale had left it faultless. I am very satisfied with the service that I received and of course the car, I will definitely be using them again for my next car!


Michael Parker. Audi Q5. 5 star review. 05/2019.

Meeting Mathew And Adam as put my faith back in car sales men.Thanks guys it was a pleasure meeting and buying my car from you.👍👍👍



Peter H. BMW 123d. Google 5 star review. 05/2019

A friendly, professional company, gave me a fair price for my trade-in, efficient at processing the paperwork and getting me on my way.



Stephen A. Smart ForTwo. 5 star Autotrader and Google review

Very happy with the way everything was delt with! One very satisfied customer 😆😉



Carwyn J. Audi Q3. 5 star Autotrader review. 04/2019

The team at Incentive Cars did an excellent job. I initially enquired about an Audi Q3 but was never pressurised in to buying the vehicle. They have a lovely set up in a rural area outside of Worcester, the place was in pristine condition. Living 100 miles away from their showroom, I was given a verbal tour of the vehicle, picking out any small scratches and the like prior to buying the car. Before I had even arrived to pick up the vehicle, all the paperwork was sorted and they even sorted the tax out on the car. I was there for a total of 20 minutes before I could drive the car away! The car had been given a full valet just before I picked it up, which was a big bonus. I will definitely be buying from here again in the future and will recommend it to anyone. Great stuff. Thanks!


Kimberley W. Nissan Juke. FB recommendation. 04/2019

Excellent service and communication. Would definitely recommend.



James J. 5 star Google review. 04/2019

Best car dealership around



David W. Mercedes SLK. Google 5 Star review. 03/2019

Even Storm Gareth Couldn't Stop Me. Worth Every Mile I had to Drive to Get There From the very first telephone call (11.03.19), to the moment I drove away (13.03.19) in my Mercedes SLK I was happy with the way in which I was looked after. It was a pleasure to deal with Adam Stanley throughout who provided answers to all of my questions. Having read many of the 5/5 positive reviews from customers I was happy to progress over the telephone and arrange the sale. On arrival the car was waiting for me, beautifully prepared and as described to me. A welcoming coffee and then off for a test drive. Once completed all paperwork was prepared and the car was soon mine. A very happy experience. Thank You Incentive Cars.


Andrew W. VW Tiguan. Autotrader 5 Star review. 03/2019

Fantastic service - The guys at incentive are exceptional they made us feel at home and made sure everything was taken care of. The car was superb faultless through out and we got a good deal on our part exchange. We would recommend to anyone and we will definitely look here next time we need a new car.



Pawandeep S. BMW 300d Sport plus. 5 star Autotrader review.

Very pleased with my purchase. Incentive cars were very helpful at every step and special thanks to Matthew who provided me all the information about the car. Won't hesitate buy from them again.



Jacqui C. Audi A5. Google 5 star review. 03/2019

Great service, with friendly, helpful staff. Love our convertible!!!



Ross U. Mercedes SLK. Autotrader and Google 5 Star review. 0

Autotrader - Buying a car made easy! Great guys to get on with and no pressure selling, all questions asked were answered and confidently, great new car from you, we’re really pleased with it, thanks for all of your help!
Google - Great bunch of guys to deal with, honest, no pressure selling and willing to answer any questions, Definitely recommended and would use incentive again👍👍


Mike T. Mercedes SLK. Autotrader 5 Star review. 03/2019

I recently purchased a Mercedes SLK from Incentive Cars, the whole experience was as trouble free as you could hope for. They went out of their way to help and ensure we were happy with our purchase even helping with the transfer of our number plate. The car was presented to an excellent standard and we hope to enjoy the Summer ahead. Thank you all for the service we received. If only the weather was suitable in March........


Martin K. BMW 330D. Google 5 star review. 03/2019

Can only echo what other reviews have to say. Received a phone call from Matthew to tell me the car I wanted which was sold on Saturday was unexpectedly available, so I was there in a jiffy to secure the deal. Easiest decision I have had to make when buying a car, based on the condition and the friendly service from Incentive.


Adrian B. Vauxhall Corsa. Google 5 star review. 03/2019

Great service from start to finish. No pushy hard sell, very friendly made buying simple and a pleasure. Good little clean car. Thank you.



Tracy W. Audi Q3. Autotrader & Google 5 star review. 03/2019

Great experience. Car was exactly as described and Matt was an absolute pleasure to deal with - from Google.
Car exactly as described. Sellers were extremely helpful and the whole experience was smooth - from Autotrader.



Joanne B. Honda CRV. Autotrader 5 Star review. 03/2019

I cannot thank Incentive Cars enough, right from the outset they were amazing, their customer service is outstanding, they knew exactly what I was looking for and had the perfect car for me, they were welcoming as soon as I arrived and showed me around the car, they weren't pushy or badgering for a sale, they left it all down to me. They were so helpful with the different options for payment. The site is clean and tidy, look and feel professional. The team did everything that they could possibly do to ensure I had a safe and enjoyable vehicle. Hopefully I will have many years out of my new vehicle, but I will certainly be going back in the future and recommending them to friends and family.


Leslie M. renault Clio. Autotrader & Google 5 star review. 0

An excellent company to deal with,everything up front and honest.excellent staff.would buy again from them.



Maria K. Audi A1. 5 star Google review & FB recommendation.

Google - Highly recommended! No pushy sales what so ever and very open book! Made buying a car really easy and stress free! Many thanks to Matthew and the team.
FB - No pushy sales guys and very honest! I’ve always hated buying a car from a garage due to pushy sales men and feeling pressured but Matthew has made me change my view on this! Highly recommended!


Donna D. VW Golf Cabriolet. 5 star Google review. 02/2019

So Happy with the service from these guys very helpful. Not pushy! Very welcoming had a nice coffee and chat and most of all love my car! Would defineatly go back! Highly reccomended!



Lauren P. Mini Cooper SD. Autotrader 5 star review. 02/2019

Everyone at incentive cars was extremely friendly and professional when my partner and I viewed our new car a few weeks ago. They were very accommodating and answered any questions honestly that we had about the vehicle. They didn’t put any pressure on us when we viewed the car and took the time to show us all of the car’s features. Communication was brilliant and the car was exactly as advertised. We are very pleased with it and will definitely inquire here about any other cars we are looking to purchase in the future.


Neil M. Jaguar XE R. Autotrader 5 star review. 02/2019

I recently bought a Jag XE - R from Incentive cars and had a good experience from the team. They were very friendly and helpful and fair with the trade in deal. It was a pleasure to deal with them and I would recommend them.



Dan J. Volvo XC70. Google 5 star review. 02/2019

Had the pleasure of purchasing my new car with these guys. I was a little apprehensive to start but as soon as i was greeted with a warm welcome i felt right at home. They couldn’t do enough for me, no hard sell just have a nose about take your time no pressure. I was drawn to this place A. The quality of stock they have and B. Their ratings, which they exceed. Ill be recommending anyone i can to look at incentive cars for their next motor. It was great to meet Adam, David and especially Matthew!


S & C Hulme. Mazda MX5. Google and Autotrader 5 STAR REVIEW.

Extremely pleased with the professional yet relaxed atmosphere surrounding the vehicle purchase. No high pressure salesmanship, just a wish to provide an extremely good car at a sensible price with a minimum of fuss. Two minor concerns after purchase were quickly resolved to our satisfaction. Based on our experience, we would have no hesitation in recommending “Incentive Cars” (and “Antifreeze Dave”) to our friends. Cheers Stanley and Carol


Dan F. Audi TT. Google 5 star review. 02/2019

Good service from the whole team. Matthew who dealt with me was not pushy towards the sale and seemed very genuine and a lovely guy. This is the same for everyone there. Would recommend over any of the main stream dealers out there.



John W. Subaru WRX. Autotrader 5 Star review. 01/2019

Absolutely fantastic friendly polite customer service Nothing was too much trouble for them highly recommend to anyone



Kevin S. 02/2019

Brought a Freelander 2 from Adam and Matthew in December, unfortunatley it developed a transmisson fault. It would be wrong not to comment how helpful and fair Adam and Matt were in helping me rectify problem. Great cars, great after care and I found them a great dealership to do business with... Many thanks Adam and Matt.


Kevin S. Landrover Freelander2. 5 star Autotrader review. 01

Very well presented car... great info...very friendly and honest...made to feel very comfortable with the sale with clear explanation throughout process.



Debbie E. Ford Kuga. 5 star Google review. 12/2018

Fantastic quality vehicles. Friendly, honest and helpful staff with no pushy sales and more than helpful with information and answering questions.
Highly recommended if you want to buy from honest, genuine people. Thanks Matt



Mark T. Audi A3 q. 5 Star Autotrader review. 12/2018

The best car buying experience I have ever had. The guys were so helpful and the car is fantastic. Definitely would recommend anyone who is looking for a nice car to try them first.



Neil B. Audi TTC. 5 star google review. 11/2018

Excellent, urgent and professional organisation - highly recommended



Ricky P. BMW X6. 5 star autotrader review. 11/2018

Gave me a good price for my part ex Very helpful and professional dealers Would reccommend to others. Lots of high end cars at very good prices.



Chris T. Mercedes C220 AMG Sport. FB recommendation. 11/2018

Enjoyable experience. left alone to view the car and discuss with my "expert". Good coffee and test drive and happy to do a deal. Exceptional. Thank you Adam. I will be recommending you. already have !"



Karen N. 5 star google review. 11/2018

Very friendly, very helpful, technical guys



Emma B. Audi TT. 5 star Autotrader review. 11/2018

I bought an Audi from incentive cars, the guys were so helpful and answered all my questions. Can’t fault any part of the experience - I really recommend this dealer all but especially to people who don’t know much about cars - they are honest and truthfully about what the cars. Great service, love the car A+++++++++


Adrian L. Ford Kuga. Google 5 star review. 11/2018

Recently bought a Ford Kuga from Incentive Cars. The guys were a pleasure to deal with, very helpful and friendly, they couldn't do enough for you. Would recommend Incentive Cars to anyone.



William C. Landrover Freelander 2. Autotrader 5 star review.

Professional and personal from a local car dealership who really made an effort to accommodate me at short notice



Helen S. Nissan Qashqai. Autotrader 5 Star review. 11/2018

Brillant service! Great communication throughout. Competitive prices. Would highly recommend.



Pete W. BMW Z4. 5 Star google review. 11/2018

Been looking for the right Z4 for over a year; delighted to find it so close to home; 5 years old in lovely condition with only 20K on the clock.; once decision made was able to drive away in under an hour. Plenty of time to look over car, test drive and raise questions. Thank you Incentive cars.



ANDREW S. VOLVO XC60. 5 STAR GOOGLE & FB REVIEW. 11/2018

Incentive Cars are an absolute pleasure to deal with. I came across them via a vehicle advertised on autotrader. I live around 100 miles from Incentive so I required honest information over the phone regarding the vehicle and got just that, they were professional, welcoming, friendly and not your typical car sales men! I travelled up the following day, the car was immaculately presented and nothing was too much trouble. It was a pleasure to buy my vehicle from them and the service was exceptional. I would have no hesitation in recommending them, you won’t be disappointed. Many Thanks Adam & Matt.


Donna L. BMW 1 series. 5 star autotrader review. 10/2018

Adam and Matt at Incentive cars have been such a pleasure to deal with, they are so welcoming and helpful, and made the whole experience hassle free, the car is exactly what I wanted and will definitely be back again. Amazing effort from these guys, and would recommend them to anyone.



Iona B. Nissan X-Trail. 5 star google review & Fb recommenda

Fantastic service, really relaxed and friendly. Gave me loads of help to take the headache out of finding my new car. Very efficient and drove away the next day in my lovely new vehicle. Matt was really knowledgeable and Dave was great at making coffee 👍👍👍👍 I'd recommend these guys to anyone, especially if you're not used to buying a car on your own. No pressure, no hassle and they didn't make me feel stupid for asking loads of questions!!! Absolutely tip top. 5stars without a doubt.


Hema D. Mini Paceman. 5 star google review. 10/2018.

Incentive Cars are an absolute pleasure to deal with. I came across them on autotrader and visited them unplanned. They were professional, welcoming, friendly and not your typical car sales men! There was no pressure to buy, the car was immaculately presented and nothing was too much trouble. It was a pleasure to buy my car from them, the service really was exceptional. I would have no hesitation in recommending them, you won’t be disappointed. Thanks Matt and Adam!


Barry P. Land Rover discovery. 5 star google review. 10/2018

Proper customer service, they even call you back when they say they will very pleased with the service I got from them, my vehicle was part ex'd with no fuss to me and was out the door with my new car once all the documents were signed, even got a decent cup of tea :) Thanx



Jay N. Land Rover Discovery. 5 Star Google review. 09/2018

Great car and service from these guys. Honest, friendly and made the process of trading in and getting private plates moved over all a breeze



Andy R. Buyer of several cars. FB review. 09/2018

"Anyone looking for a car. With exceptional service and aftercare, you could say they broke the mould. I have experienced this service. Can not recommend highly enough."



Larry S. Audi A3. Autotrader 5 star review & FB recommendati

Brilliant Company
I was struggling getting a car sorted with some other company’s and came across incentive and They have been brilliant and sorted everything out within hours I’m now in my new motor and will definitely be going back there when it’s to upgrade



Sham A. Renault Megane. Google 5 star review. 09/2018

My partner stumbled across incentive and what a pleasant surprise it turned out to be, from the very first call with Adam to finalising the deal with Matthew it was a joy doing business. My partner and I were instantly drawn to the professionalism, expertise and friendliness. Overall we would not hesitate to recommend incentive to friends and family. We look forward to buying from you again. P.S. Adam makes a delicious coffee 😋 thank you guys!


James W. Land Rover Freelander2. Google 5 star review. 08/20

Recently bought a freelander from incentive cars.what a fantastic experience from start to finish.very professional and welcoming and any aftercare that we have needed has been outstanding ......we love our new car many thanks



Sandra W. Mini Countryman. Google 5 star review. 08/2018

Bought my Mini countryman a week ago from Incentive cars we found them on the internet. Went along with my husband. What a pleasant surprise. Situated just outside of Romsley lovely area. We were welcomed by two lovely guys Matt and Adam. Made us feel very comfortable. Took us for a test drive round the area. This is a car sales you must go and visit. Only a small place ran by these two lovely guys. I did buy the car the same day and bought it home. They did everything for me and part exchanged my old car. Can’t recommend them enough. I have been back since to have my number plate changed still the same friendly place. Would highly recommend Incentive cars. Just pop along and have a look Thanks Matt and Adam.


Chris C. Alfa Romeo GT. Autotrader 4 Star review. 08/2018

The 2 gents running the showroom were both absolutely customer friendly and really helpful the process was simple and quick and the description was honest which was refreshing well worth a look here



Jane C. Mercedes SLK. Autotrader 5 star review. 08/2018

Very professional, pro-active service. The car was exactly as advertised and the company could not have been more helpful. Great purchase and am very pleased.



G Williams. Jaguar XF. Google & FB 5 star review. 08/2018

Good guys to deal with. Very happy with the transaction, excellent communication, would recommend and would not hesitate to use again. On the down side I was not offered a doughnut



Graham W. Kia Sportage. Google 5 star review. 08/2018

I can't speak highly enough. I found them through Autotrader and had never bought from them before, so I expected a slick suited salesman when I arrived, but nothing could be further from the truth. The service was excellent, and they didn't even try to sell me the car, they're all turned out in a way that they sell themselves. Changed my impression of used car dealers and I'll definitely be buying from them again. Excellent.


C McCann. BMW 3 series. Facebook 5 star review. 08/2018

We had a really great experience with Adam and Matthew, they were very friendly and professional throughout. Very fair with their pricing on my part exchange and also the vehicle I purchased,I could not be happier with the vehicle and my overall experience. I would happily do business with them again. Thanks, Conor.



Julie S. 5 Star Google review. 07/2018

Very helpful and great cars will use again.



KEVIN C. JAGUAR XF. 5 STAR GOOGLE REVIEW. 07/2018

Adam was very helpful when l purchased our Jaguar. They are very friendly and helpful.



GARRY P. VOLVO XF. 5 STAR GOOGLE AND FACEBOOK REVIEW. 07/201

Bought a Volvo XC60 R design AWD from Incentive Cars last week after seeing it on Autotrader. Great friendly service. Very efficient. A really great experience. How it should be! No pushy sales techniques, no gimmicks. Really nice guys to deal with. Early days, but absolutely love the car. It was presented well in lovely condition. Full marks!


Steve J. Audi Q5. 5 star Autotrader review. 07/2018

A fantastic service provided by Incentive Cars, throughout the whole process of buying my car. Five star organisation.......highly recommended!



Kevin C. Kia sportage. 5 star Google review. 06/2018

We brought a very smart looking Kia Sportage from incentive cars . The guys were very helpful arranging for the fitting of a tow bar for me prior to collection which I was very grateful as we were going on holiday the next day. Had to give the guys a call a couple of days later due to a noisy rattle developed at the bottom of the engine They asked me to bring the car back which I did the next day and in less than 24 hrs I had call to say the car was ready to collect . It turned out to be the air condition unit which was replaced no problem. So well done guys very good after sales service. We would have no worries doing business with you again. Thanks guys Kev & Elaine Clark.


Brett E. Jaguar XF. Google 5 star review. 06/2018

Fantastic service, quality cars, Adam and Matt were more than helpful, even arranged changing the plates, nothing was too much trouble, they gave honest and friendly advice with no hard sell. Would thoroughly recommend buying a car from Incentive Cars Limited Most excellent!



Ryan F. BMW 330. Facebook review. 05/2018

Thanks to Adam and Matt at incentive cars, for my new BMW, great service from start to finish, nice to see people take pride in their business, this is reflected in the cars they sell, would recommend highly.



Keith L. Peugeot 3008. AUTOTRADER 5 star REVIEW. 05/2018

Helpful and friendly staff, good show room, very clean and tidy, also tidy workshop, would recommend to any one.



Keith S. Audi Q7. Google 5 star review. 05/2018

We purchased our Audi over a week ago from Incentive cars. We visited the showroom & were greeted with a warm welcome from both Adam & Matt. We were left alone to have a look at the car. We then had a test drive with Adam. No pushy sales at all from this company. We fell in love with the car & ended up purchasing it. We were also offered hot drinks. We were really made to feel welcome. The purchase went through smoothly. We reccommend anyone looking for a car to visit Incentive Cars. Top quality cars sold here. The car we purchased had everything we wanted in it at the right price. Top service provided. Thank you once again to Adam & Matt. We hope to do business with you again in a few years time.


Ryan F. BMW 330i. AUTOTRADER 5 STAR REVIEW. 05/2018

Very professional setup 5*
Great guys to deal with from start to finish, what buying a second hand car should be like!



Chris I. Freelander2. Autotrader review. 04/2018

Very welcoming and very professional. Greeted with a cup of tea and a very good jam donut. My new car had been kept in pristine condition under a dust sheet and was all ready to go.



Lesley P. MB SLK. Autotrader review. 04/2018

Was a pleasure to deal with this Organisation. I was very impressed by their knowledge and their professional approach.



Paul B. Audi Q5. From Autotrader 5 star review. 04/2018

Fantastic service - Professional, polite, honest and nice guys to do business with. Would highly recommend



Terry P. Astra GTC. From Autotrader 5 star review. 04/2018

Superb dealer - From the 1st point of contact with Adam and Matt. Nothing was to much trouble. I've lived in the area for 50 years and didn't know they where there, if I had I would of brought all my previous vehicles from them.
Great blokes. Great cars at a great price. Nothing is to much trouble. Will use again and again now I know.


KD Danjaul. Jaguar XF. From Facebook 5 star review. 02/2018

Great bunch of guys, made the car buying experience seem effortless and in areas of problems they were very helpful. Highly recommended.



Gavin G. Mercedes E250. From Facebook, Google and Autotrader

Highly Recommend Incentive Cars - I purchased my Mercedes e250 through the guys at Incentive cars and initially dealt with Adam over the phone. I found him to be very honest and worked hard to give me a fair price for the part exchange of my BMW. Aswell as this, he assured me that the new car would have a service and new MOT on arrival. After this I spoke with Matt, who seemed equally as good and I paid a small deposit to secure the car. When I arrived a few days later I was very pleased with the service the guys gave, they were both really professional, honest, friendly and knowlegable about their cars (they let my wife look around another of their cars in the show room and offered a test drive). There was a nice play area in the show room to keep the kids entertained and the owner Matt, literally went that extra mile to make sure everything ran smoothly!!! All in all, I was very happy and would return to Incentive Cars.


Gill B. Mazda MX5. From Autotrader 5 star review. 02/2018

An enjoyable and hassle-free transaction - Friendly, helpful,- I couldn't fault the Incentive Cars team,- and the car is all I could have have hoped for too!



Mark T. Audi A5 TFSI. From Autotrader 5 star review. 02/2018

A5 purchase - I've worked in motor trade 30+ years, hate dealing with car sales but can honestly say these guys know how to treat customers. Great friendly and knowledgeable, was a pleasure buy car from them.



Richard P. From Google and Facebook 5 star review. 02/2018

Can’t rate the guys at Incentive Cars highly enough - They were not only friendly but willing to give me honest and helpful advice and at no benefit to them, something I’ve never experienced at a garage before!
Thanks so much for the great service, I would recommend them without hesitation and will definitely be dealing with them again 100%


David H. Nissan 350Z. From Facebook 5 star review. 01/2018

The garage is immaculate and very well presented. The guys there are terrific...so friendly & helpful. Overall a very good experience.



Mark M. Audi A4 Avant. From Facebook 5 star review. 01/2018

Brilliant car sales, if you want a perfect place to buy a car, look no further. Matthew and Dave are very welcoming and quickly make you feel at ease and under no pressure to buy from them.
I turned up without any prior notice to them, the car I was looking to buy was parked behind 3 other cars. Without any trouble they were moved so I could have a good look and test drive of the vehicle. There is a good chance that I’ll be back in the future to do more business with them, I’ve been that impressed.


Ian M. Audi A4 Cabriolet. From Autotrader 5 star review. 01/

Genuine garage with integrity and honesty - Very pleasurable experience, no pressure sales,very knowledgeable and the staff fill you with confidence. Would definitely recommend them and will look to return to them when my wife's car needs replacing.



Mark M. Audi A4 Avant. From Autotrader 5 star review. 01/201

Perfect dealer and sales - If you're looking for a perfect place to buy a car, look no further. I haven't got a single bad thing to say. Very friendly and made to feel at ease with no pressure to make a purchase. The car was nothing less than how it was described on autotrader. Would recommend anyone to buy a car from here.


Dean C. BMW 320d. From Autotrader 5 star review. 12/2017

Pleasure to buy a car from incentive - Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service.



Dean C. BMW 320d. From Autotrader 5 star review. 12/2017

Pleasure to buy a car from incentive - Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service.



Richard P. Skoda Superb. From Autotrader 5 star review. 12/2

Excellent - Excellent service, knowledgable and very personable, would highly recommend.



Sue D. Audi Q5. From Autotrader 5 star review. 12/2017

New car - This has been my 4th car I have purchased through incentive cars, and on every occasion Matthew has been great, he isn't there just for the sale and you always get a fair price and a fair deal ( if you are trading in ), 1 thing if you do visit during the winter months wear a hat as it's very cold x



Chloe I. Mitsubishi ASX. From Facebook review. 11/2017

Can’t recommend Matthew at incentive cars highly enough. He was so helpful in helping us purchase our Mitsubishi ASX. It was a car I had wanted for a long time and having owned it for a couple of weeks now, I am over the moon with it. It’s a gorgeous car and everything is as described in the sale. No problems at all.
Mathew came in on his day off, let us take as long as we needed (including letting us feed and change our newborn in his office!) and made the whole process a piece of cake. He was a lovely chap and so helpful.
Absolutely fantastic service. 5*


Jayne G. Mini convertible. From Autotrader review. 11/2017

Positive service - great value - Having phoned in advance we visited Incentive Cars last week and purchased a fab Mini Convertible. A great car at a good price. Great service from a friendly company. Will certainly consider them in the future and would recommend to others.



Paul A. Volvo V40. From Autotrader review. 10/2017

Very Professional, no pressure to buy, helpful - Absolutely tremendous !! Couldn't have asked for a better experience. Very professional, no pressure approach, so very helpful, really pleasant ans polite. They did all the paperwork, popped back the next day and picked up my car !! I would recommend Incentive Cars to all, we will return in the future. Thank you kindly.


Robert C. Audi A4. From Autotrader review. 10/2017

If Carlsberg did used car sales. . . . . . .they would want it to be like this! I found Incentive Cars by chance (it is well hidden). How lucky was I? Matthew is a pleasure to deal with as he is helpful without using any of the cliches or pressure you may associate with car sales. He is passionate about cars and Customer Service, in equal measures. The cars are better than your average examples and are prepared for sale, both inside and out, to a very high standard. I was given a test drive and then time to make my decision, which was important to me. Pricing appears fair to me and I am delighted with my new car. I will recommend Incentive Cars to all my friends & family and will not hesitate to return when looking to replace my own car.


Rob C. Audi A4 Technik SE quattro. From Google review. 10/20

This is a fabulous place to go to for a used car. Matthew is excellent to deal with and makes the whole buying process trouble free. I have no hesitation in recommending to anyone. Definitely 5 Star service.



Glynne H. BMW 330d SE Highline. From Autotrader review. 10/2

Professional and fuss free - On arrival I was greeted very warmly, was made a cup of coffee, shown around the showroom and then taken on a test drive in the BMW 330d se highline that had been advertised on autotrader. Every description of the car on line was accurate so I bought the car! I travelled a 300 mile trip, well worth the effort.


Adam S. Mercedes E220 Sport. From Autotrader review. 10/2017

What main dealer service should be - From the moment I walked in to the moment I took delivery nothing was too much trouble. All the cars had been presented to the highest of standards. Having picked the car I wanted after a few test drives all my questions where answered and finance arranged in a seamless manner. Many a main dealer could learn how to treat customers from the guys at Incentive Cars. Fully recommended.


Paul M. Ford S Max Sport Titanium. From Autotrader review. 1

Very professional and friendly, genuine business - Very helpful and genuine team. No sales pressure and very informative. Would buy from them again as the whole process was simple and straightforward. Car was accurately described with comprehensive paperwork.



Neil F. Range Rover Sport. From Autotrader review. 10/2017

I recently purchased a Range Rover Sport from Incentive Cars and was reasonably happy with the deal made. Shortly after purchase I had a significant and unexpected problem with the car, the team at Incentive Cars were as surprised as me with the issue and quickly helped resolve. From my experience with Incentive cars, and I have purchased many cars from lots of different garages, I rate them very highly and would definitely visit them again in the future.


Frank M. Porsche Panamera. From Autotrader review. 09/2017

Good experience - I found the whole buying experience stress free. The people at Incentive are very genuine. I would buy again from them .



Mindaugas L. BMW 320i. From Autotrader review. 09/2017

The place to buy your next car - Brilliant service, brilliant car. Highly recommended. Thanks guys.



Ryan K. BMW Z4. From Autotrader review. 08/2017

Great service overall - Bought a BMW Z4 that was in great condition and looked after very well. Everything went smooth and I was happy with the service. 5 stars.



Paul B. MB SLK. From Autotrader review. 08/2017

Very good and very satisfying - Bought my very nice car from incentive and the car was has they had advertised. Saw it in the morning and drove it away in the afternoon. The car was spotless looked amazing, very well presented. Did have one problem, it was a rubbing noise from the front when I eventually got to open her up a bit. Phoned Matt as soon as I could on the day I bought it. I told him about the sound and immediately said it could be the tyres. At which he arranged for them to be changed at a local tyre sales and they were changed within a few days. Car now sounds brill. Would recommend Incentive cars and will definitely be going back if and when I decide to change my car.


Stephen W. Jaguar XF. From Autotrader review. 08/2017

Brilliant customer service - I only went window shopping and came away with a beautiful Jaguar XF. I blame my daughter Kate... "go on Dad" she said repeatedly during the test drive! Very professional, friendly service with advice where and when required. All credit to Matthew who guided me flawlessly through the purchase and retained that all important personal touch. Thank you and I wish you all the best.


Mike B. Mercedes S350cdi. From Autotrader review. 08/2017

Fantastic Dealer - Buy with confidence - From the initial telephone call the service was great. Very helpful throughout the whole process. We had to get a train from London to collect the car and Mathew offered and then collected us from the local train station when we arrived. Great car, great service, great guy, I would not hesitate to recommend Incentive Cars to anyone.


Rob J. Skoda Octavia. From Autotrader review. 07/2017

First class service - I would highly recommend Incentive Cars. Friendly, supportive and professional throughout. Extremely knowledgeable and went the extra mile to ensure a great service. I'm extremely pleased with my new car. Looks great and runs fantastically, it's also safe for my family. Thank you!



Johnnie H. Audi Q5. From Autotrader review. 07/2017

Buy with confidence - I found this company very professional from start to finish. There was no pressure to buy whatsoever, they took care of all my needs even down to transferring my personal registration plates. I would recommend Incentive cars to anyone who requires a top class hassle free car, thanks for all your help.


Jason H. Skoda Yeti. From Autotrader review. 07/2017

Great cars and great guys running it - Great company that are very easy to deal with. I would recommend them to anybody.



Barri. Audi Q5. From Autotrader review. 07/2017

From start to finish Incentive Cars took care of everything. They were extremely helpful. And I would definitely recommend them to other prospective buyers.



Herman. Volvo S40. From Autotrader review. 06/2017

Comfortable - From my first phone call inquiry to the completion of the purchase was a very professional service.



Tony. Volvo XC60. From Autotrader review. 06/2017

Hidden jem - Never thought buying a car could be so pleasurable, both Matthew & Dave could not have been more helpful and done anymore for me, both very experienced and I think I have found an honest car dealer, would definitely recommend.



Zoltan. Audi Allroad. From Autotrader review. 06/2017

Absolutely great! - Professional! Friendly!



Elizabeth. MB E280. From Autotrader review. 05/2017

Pleasant, efficient, well presented. Dave was very pleasant and helpful and the car was extremely well presented and looked as good as the comprehensive photos appeared on the website.



Jeff. BMW 330d. From Autotrader review. 04/2017

Top garage. The Bmw was very well presented, and Matthew and Dave were very easy to deal with.



Viorel. Audi A8L. Lydney. 04/2017

" bought an Audi A8L today and I am very happy and impressed that there are people who help and leave the customers satisfied. Thank you Matthew and your team.